UTM / Campaign URL Builder
A UTM builder appends standard Google Analytics campaign parameters to a URL so you can track which channel, campaign, and content drove a click. Toolverge builds a clean, correctly-encoded link from your website URL plus source, medium, and campaign name — the three parameters GA4 requires to attribute traffic — with optional term and content fields.
How it works
- Enter your destination URL.
- Fill in source, medium, and campaign name (term and content are optional).
- Copy the finished campaign URL from the tape.
Formula URL + ?utm_source=..&utm_medium=..&utm_campaign=..[&utm_term=..][&utm_content=..]
Frequently asked questions
What are utm_source, utm_medium, and utm_campaign for?
utm_source identifies where the click came from (e.g. "newsletter"), utm_medium identifies the channel type (e.g. "email"), and utm_campaign names the specific campaign (e.g. "fall_sale") — together they let Google Analytics attribute traffic correctly.
When should I use utm_term or utm_content?
utm_term is mainly for paid search keywords; utm_content distinguishes between multiple links or ads pointing to the same URL in the same campaign (e.g. "header_link" vs "footer_link").
Does this work with an existing query string on the URL?
Yes — UTM parameters are appended alongside any existing query parameters (like `?ref=abc`) without overwriting them.
Are UTM parameters visible to visitors?
Yes — they appear in the browser address bar. They don’t affect the page shown, only what your analytics tool records.
Is my URL sent to a server?
No. The link is built entirely in your browser (or during page render) using the standard URL API — nothing is uploaded.